Emirates Extends Global Partnership with ATP to 2030

Emirates Extends Global Partnership with ATP to 2030

Further building on its long-standing global partnership with the ATP, Emirates has announced the renewal of its partnership as the Premier Partner and Official Airline of the ATP Tour until 2030. Emirates and the ATP have built one of the longest-running and most recognisable partnerships in professional tennis since they first joined forces in 2013.

With the renewed partnership, Emirates will continue to showcase its premium hospitality at around 60 ATP tournaments across six continents each season. The airline’s iconic net logo will remain a distinctive part of the viewing experience for millions of tennis fans around the world. Emirates will also have significant marketing rights and high-value brand visibility throughout the season, maintaining one of the largest footprints in tennis.

Emirates will further expand its brand presence by becoming the ATP’s first referee armband sponsor from 2026. This initiative further enhances Emirates’ strong relationship with sports refereeing across major sponsorships including the NBA, ICC, World Rugby, EPCR and SailGP. Boutros Boutros, Emirates’ Executive Vice President, Corporate Communications, Marketing and Brand, said: “The growing international reach and influence of the ATP Tour provides Emirates with a unique platform to connect with tennis fans around the world and build a consistent, trusted brand relationship with the sport. We continue to engage with our loyal customer base and stay top of mind with our exceptional hospitality experience and strategic on-site events at the world’s most prestigious tournaments. As Emirates takes our support of tennis further globally, we are committed to continuing our close partnership with the ATP and making the most of the opportunities this partnership presents.”