THE WORLD'S BEST ENTERTAINMENT BRAND AWARD WAS GIVEN TO THE TURK

THE WORLD'S BEST ENTERTAINMENT BRAND AWARD WAS GIVEN TO THE TURKISH BRAND HUPALUPA FOR THE FIRST TIME

MAPIC 2024, an important step to strengthen Turkish brands' overseas expansions, was organized for the 29th time in Cannes, France, with 4500 visitors from more than 75 countries. Considered the Oscars of the retail sector, MAPIC 2024 saw our local and national brand HUPALUPA win the "Entertainment Brand of the Year" award at the Palais des Festivals, crowning its successes on the international platform. Thus, it has achieved a historic success as the first Turkish brand to receive this award...

The MAPIC Awards, which have been meeting with their owners since 1996, rewarding excellence, innovation and creativity in the retail sector and determining the most beneficial, sustainable and visionary projects of the sector, determined the winners by examining the performances, developments and innovative solutions of the brands competing in 13 different categories.

In the ENTERTAINMENT BRAND OF THE YEAR category, which offers extraordinary entertainment experiences on a global scale, the WINNER was the Turkish Brand HUPALUPA. HUPALUPA board members received the award from ECE Germany manager Steffen E. Friedlein.